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How much social media can $200 buy?

14 tips for Twitter contests that build followers and brand visibility

Twitscoop on Threadless

Today, we're launching Social Signal's first Twitter contest, inspired by another great contest that ran today on Twitter.

Twitscoop is a service that tracks the hottest topics on Twitter. This morning, one topic jumped out as the super-hot discussion of the morning: 200k.  It turns out that hipster T-shirt company threadless had made the following offer:

@threadless In celebration of passing 200k followers, we're giving away $200 in GC today! RT this to be eligible to win 1 of 8 $25 GCs

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Engagement planning to bring your social media project to life

Once you've built the online community or social media application of your dreams, how do you actually get people to visit, use and contribute to it? The question of how to bring a community to life is at the center of our work, and recently we've been able to share more of our approach in a variety of forums: at NetSquared, in bed at Drupal Camp, and as of this week, in the services section of our own web site.

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.